A Revolution in Entertainment: Jeff Revilla on Business Pulse Discussing Live Event Podcasting

I recently had the opportunity to join Business Pulse by XKOVA for Episode 5, titled “A Revolution in Entertainment: IRL Podcasting.” The conversation centered around something I strongly believe in: live event podcasting is not a side experiment. It is the future business model for independent creators.

This episode gave me the chance to share the story behind Poduty and how a simple idea evolved into a new way of thinking about podcasting, monetization, and community.

The Birth of the Infinite Seat Theater

During the pandemic, I developed what I call the Infinite Seat Theater concept.

The idea is simple.

If you have a 40-seat venue, you don’t only have 40 seats. You have 40 in the room and unlimited seats online.

Instead of thinking small because the room is small, you think bigger because the experience is real. The energy in the room fuels the content. The livestream expands the reach. The replay builds long-term value.

Scale does not require abandoning live events. It starts with them.

From Blab.im to Poduty

Long before Poduty had walls, I experienced something powerful on a livestream platform called Blab back in 2015. It created real community. Real connection. Real conversation.

When that platform disappeared, I knew something important had been lost.

Originally, I imagined a portable pop-up theater that could travel anywhere. But when COVID reshaped everything, that idea evolved into a physical space near downtown Pittsburgh.

Poduty became a real stage. Real lights. Real audience. Real energy.

And that changed everything.

Why the Name “Poduty”?

Poduty is a combination of “podcasting” and “duty.”

It represents a mission.

I believe live podcasting should be accessible. I believe creators deserve more than chasing downloads and hoping for ad revenue. I believe podcasting can be profitable on day one if you approach it differently.

The name is playful. But the mission is serious.

What Live Performance Does for Podcasters

When podcasters perform live, something shifts.

Their energy increases. Their presence sharpens. Their credibility rises.

The audience feels it in the room. The audio audience hears it later.

Live podcasting turns a recording into an event. And events create value.

Monetization That Makes Sense

Traditional podcast monetization depends on downloads.

Live podcasting creates multiple revenue streams immediately:

• Ticket sales
• Merchandise
• Local sponsorships
• Live ad reads
• VIP experiences
• Recorded content for future episodes

At Poduty, we operate on a 50/50 ticket split model. As creators grow, that percentage can shift in their favor.

This is not theoretical. It is practical. It is measurable. And it works for creators who are willing to build locally first.

Building with Resourcefulness

One thing I shared on Business Pulse is that Poduty was built resourcefully.

Auction finds. Repurposed items. Creative partnerships. Community collaboration.

You do not need a massive budget to create something meaningful. You need vision and persistence.

We actively host local events, fundraisers, and partnerships because community is not a marketing tactic. It is the foundation.

Advice for Aspiring Podcasters

Too many people hesitate because they don’t like how their voice sounds. Or they worry about how they look on camera.

Your audience does not care.

They care about value. They care about insight. They care about connection.

Find your niche. Lean into your interests. Build something specific. Small, engaged audiences are enough.

The Bigger Vision

I truly believe we are moving toward a future where live podcast venues exist the way music clubs do.

A touring circuit for podcasters.
Local stages connected globally.
Creators monetizing through experience instead of impressions.

Live event podcasting is not replacing traditional podcasting. It is strengthening it.

My appearance on Business Pulse reinforced something I’ve seen firsthand:

Podcasting is not broken.
The business model most creators are taught is.

When you flip the model and lead with live events, you create connection first and revenue second. And that changes everything.

If you are a podcaster curious about performing live, building revenue from day one, or exploring the Infinite Seat Theater concept, let’s talk.

This is not theory.
This is what we are building in real time.